"Bloom Farms desired a sophisticated, recognizable brand image that would become the standard for the medical cannabis category. Packaging appealing to the 'stoner' crowd floods the marketplace, but it often lacks production value and goes against the legitimacy that the medical cannabis industry tries to build—we had room to innovate. Our creation, a highly intricate custom packaging structure, signals trust to the customer while remaining catchy and fun. Faced with this unique opportunity, we created a brand identity that stands out with sophistication."