"Since we created the iconic branding for this San Francisco–based roastery in 2005, Ritual has become one of the most revolutionary coffee companies in business today. When redesigning its identity, we kept its anti–corporate coffee roots. But now, its packaging combats the snobby stereotypes surrounding third-wave coffee by demystifying the coffee experience. Removable belly bands with a detachable, wallet-size card completes the compostable bag design, helping customers remember their favorite beans so they can buy them again. Illustrated stories about the coffee farmers and friendly, detailed brew guides help Ritual share its great love of coffee in a fun, down-to-earth way."