PR%F Cocktail Lounge identity | Communication Arts

Jake Lim/Eric Seymour, designers
Monique Gamache, design director
Chris Lihou, writer
Trent Burton, creative director
WAX, ad agency
PR%F Cocktail Bar, client

"We mixed the sentiment of alcohol's proof—or percentage—with vintage illustrations and a droll narrative, creating a modern brand that still celebrates mixology's heritage."

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