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Design / Identity Program / Food/Drink
PR%F Cocktail Lounge identity
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Jake Lim
/
Eric Seymour
, designers
Monique Gamache
, design director
Chris Lihou
, writer
Trent Burton
, creative director
WAX
, ad agency
PR%F Cocktail Bar
, client
"We mixed the sentiment of alcohol's proof—or percentage—with vintage illustrations and a droll narrative, creating a modern brand that still celebrates mixology's heritage."
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