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"One of Canada's top chefs needed a new identity for his restaurant's relaunch. Inspired by interior design firm +tongtong's marriage of natural and contemporary materials and by chef David Lee's philosophy of cooking, the identity reflects the essence of good food and the elements that create a memorable dish. Its imagery exudes a raw sensuality and sense of craft that mirrors Chef Lee's own process and love of food while its text evokes the restaurant's spirit of conviviality."
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