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Frédéric Dupuis/Simon Laliberté, designers
Jonathan Rouxel, creative director
Bleublancrouge, ad agency
Julien Leblond, Les Pianos Publics, client
"To create modern branding for Les Pianos Publics, agency Bleublancrouge needed to refocus the rather random image of these differently decorated community pianos. So we created a visual language rooted in music, keeping musical and social considerations prevalent. The designs hum with a melody provided by dots and dashes mimicking those found on perforated piano rolls. And although each design produces its own unique harmony, the fonts Kaleko and Koppen stay in tune with the rounded dashes. This design inspires the same happiness the organization's program brings to communities."
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