"The café My Kingdom for a Horse takes its roasted-on-site specialty coffee and its food seriously. Itself, not so much. Rather than work against its 1970s cream brick showroom, we built the café's aesthetic upon a contemporary solution. As a nod to the café's name, medieval heraldry—a precursor to today's corporate identity—influenced a series of geometric shield icons for the main logo. We liked the idea of customers becoming part of My Kingdom for a Horse."
