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Rob Alexander/Will Ecke/Nate Luetkehans/Whole Foods Design Team, Whole Foods Market, designers
Emily Bolls/Ben McNutt/Lisa Pemrick/Jill Robertson, writers
Rob Alexander/Mike Rice, Whole Foods Market/Jill Robertson/Jason Schulte, creative directors
Jeannine D’Addario, Whole Foods Market, chief creative officer
Britt Hull, photo editor
Dominique Mao, production artist
Reva Parness, project manager
Emily Bolls/Jill Robertson, strategists
Office, design firm
Whole Foods Market, client
"Whole Foods asked Office to develop a framework and tools to create more cohesive, effective communications across its branding. We wanted to preserve the independent spirit and personality of each Whole Foods store, so we built room for flexibility and creativity into the system. The Office team helped define Whole Foods' brand principles. We also evolved the visual system by updating the logo, color palette and typography; creating some custom typefaces and execution examples; and establishing a photography style and tone of voice."
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