"Each season, the Houston Rockets' Sales and Marketing department reviews the game schedule to determine which games may require additional promotional material or giveaways to bolster ticket sales. One game that had been predicted to sell out was experiencing below-target ticket sales just days before the game. Promotional items usually take months to produce, but we created the James Harden 3-D poster in one day and produced it in five. The poster, subsequently advertised as a giveaway for all who attended, helped sell out the game." 18 X 24, 4-color, 10# Cougar Opaque White Text.