Chris Moore/
Sheldon Rennie, art directors
Sean O’Connor, writer
Ian Grais/
Chris Staples, creative directors
Megan Bodaly/
Stefan Szary, directors of photography
Megan Bodaly, editor
Scott Russell, producer
Sarah Vingoe, broadcast producer
Leah Gregg, strategy
R&D Productions, production company
Rethink, ad agency
Canadian Fair Trade Network, client
"The Canadian Fair Trade Network wanted to raise awareness of the devastating human rights violations that occur on many West African cocoa plantations. To get consumers to think twice about the type of cocoa they consume, we gave away free hot cocoa in cups printed with thermal ink. When filled, they slowly revealed the message: '1.8 million children work on cocoa plantations. Many of them are slaves.'"
