, designersNasheet Shadani
, art directorTanvi Kapoor
, writerV Sunil
, executive creative directorRod Hunt
, illustratorRanjan Nigam
, studio artistHarish Bamba
, production managerAmritesh Bakshi
, project managerMohit Jayal
, strategyWieden+Kennedy Delhi
, ad agencyEicher Polaris Pvt. Ltd.
"In order to advertise Multix, India's first personal utility vehicle, we faced the tough task of communicating with a semiliterate, multilingual rural target audience. The solution required simple visuals and instructive design. To break the typical mold of automobile advertising, we gave Multix a distinct visual identity, showing the product through simplistic vector drawings. The foldout brochure carried all vehicle details, including visuals that showcased Multix's various uses, from business to family to its ability to generate electricity." 23 × 16½ sheet, printed both sides, 4-color, folded to 5¾ × 8¼.