"From newspapers to Instagram, it’s never been easier or faster to ‘start spreading the news.’ What better way to highlight the season’s best gowns than by making them newsworthy? For the summer 2015 issue of Washingtonian Bride & Groom, we spread the story of the dress through any means of communication, whether by bullhorn, a press conference, or cans and string. Gowns shot against simply designed sets of crisp white, deep pink and red backgrounds; large type inspired by newspaper titles; and clever props, spun lively narratives with healthy bits of humor."
