"For its new Tech Hub in San Francisco, Bloomberg wanted a space that embodied its status as an established and innovative technology company. The Tech Hub is a laboratory of science and art: its occupants create new, inventive applications for financial data. The graphics’ visual narrative revolves around Platonic solids, 3-D shapes that exist between art and science. The design system seamlessly weaves into the greater architecture as a natural extension of both the existing art deco–era building and IwamotoScott’s newly designed space."