"Nike commissioned Kevin Cantrell Studio (KCS) to design the Perfect Game, All American Classic, Home Run King Bat Trophy. Inspired by Old World typography that exemplifies baseball’s spirit, KCS created an illustrative, typographic treatment that envelops the entire bat’s circumference from knob to end. This never-before-done feat required a state-of-the-art, proprietary technique by production company Big Secret, which laser-etched the artwork for a seamless finish."