"We wanted to create a mail promotion for Neenah Paper compelling enough to engage people immediately. Using the power of touch and texture, we created four direct mail campaigns. The perfect-bound book includes three inserts, each using a different die-cut pattern: a multipatterned fan with six blades, an accordion-fold brochure and a do-it-yourself pop-up paper home model. We used a wide variety of Neenah’s environmental papers to highlight the products’ sustainability and quality while inspiring customers with playful experiences."
