"Agencies have pitched spec work since the Mad Men era. But what happens when you ask people in other industries for spec work? Zulu Alpha Kilo decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. This film series skewers the notion of pitch work and proposes that it’s time to do things differently in the ad industry. The film’s release sparked a worldwide debate over the value of spec work."