"The annual series of events that make up KU Design Week (KUDW) promotes interdisciplinary design thinking at the University of Kansas (KU), in the Lawrence community and beyond. Titled 10,000 Hours, the 2016 theme celebrated the hard work and effort required to master a craft. To build anticipation for the events on a student budget, we covered the interior walls of KU’s design building with posters featuring lighthearted design quotes and jokes, which students removed as KUDW approached."