"Whiskey is traditionally distilled from fermented grain mash, a very low-quality beer. Tim Obert and Clint Potter, friends and founders of Seven Stills Brewery & Distillery, flipped this tradition on its head, eager to see the effects of distilling whiskey from bottle-ready craft beer. My design’s usage of paper and color palette positions Seven Stills Whiskey as high quality while an industrial typeface, an off-center identity and quirky illustrations recall the brewery’s roots in craft beer. The result: responsibly playful."
