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Ryan McNeill, art director
Sue Kohm, writer
Joel Arbez, creative director
Patrick Scissons, chief creative officer
Terri Vegso, agency producer
Grey Canada, ad agency
Volvo, client

“A transit poster that mimics how Volvo IntelliSafe cyclist detection technology works. The first photo shows what you would see from 30 feet away; the second photo, from five feet away.”

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