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Stephanie Del Rosal, art director
Kayla Nixdorf, writer
Nic Buckingham/Brett Dixon, associate creative directors
Peter Knierim, creative director
Ralph Watson, chief creative officer
Mike Immerman, editor
Lime Studios, music company
Brig White, director
Rupert Samuel, integrated production director
Tara Delaney/Tracy Sarli, project managers
Michael Chase/Danielle Whalen, project directors
Bethany Lechner/Dean McBeth, planners
David Burg, strategic planner
Jake Burnett/Rachel Noonan, producers
Dan Corken, integrated producer
Aymi Beltramo, executive agency producer
Kesshann Cortez, production company producer
Plus Productions, production company
Company 3/Method Studios, visual effects companies
CP+B Boulder, ad agency
Fruit of the Loom, client

“The iconic 160-year-old American brand Fruit of the Loom makes comfortable sweatshirts and sweatpants. But in America these days, sweats aren’t seen as cool. They are seen as sloppy and lazy. So we decided to upturn the reputation of sweats by creating a collection of sweat ‘suits’ that humorously portrays the look of success. How? By sublimating photorealistic images of haute couture fashion onto our sweatshirts and sweatpants.”


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