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Ditch, editorial company
Solve, ad agency/client

“Are we too obsessed with view counts? To provoke a conversation in the marketing community, we uploaded a four-minute blank video to YouTube. Then we spent $1,400 and watched it garner more than 100,000 views. From headlines to message threads, the Blank Video Project started a conversation in many facets of the digital and ad communities. And at last count, it was at 170,000 views. But who’s counting?”

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