Carolina Perez-Siam, art director
Jon Colón, writer
Alvaro Ramos/
Jeff Siegel, associate creative directors
Gustavo Sarkis, executive creative director
Bikini Edit/
Spot Welders, editorial companies
Andrew Hamm, music
JSM Music, music company
Barking Owl, sound design
Lime Studios, sound production
Claudia Machado/
Marshall Mann, project directors
Sarah Patterson/
Annie Turlay/
Marco Vidalis, integrated producers
Kate Hildebrant, executive integrated producer
Cristina Flores, project manager
Biscuit Filmworks/
MJZ, production companies
Method Studios/
The Mill, visual effects companies
CP+B Miami, ad agency
letgo, client
“Ciff” :30, “Escape” :30, “Space” :30
“The new app Letgo helps people sell their used belongings quickly and easily via local transactions. The average American family has $3,000 worth of stuff just sitting around collecting dust. The only reason they haven’t sold those things is because they’ve formed irrational emotional attachments to them. To point out just how crazy that is, we produced a campaign where people take irrational attachments to extreme levels.”
