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Josh Cassidy, art director
Vince Feliciano, writer
Nathan Dills/Andy Pearson/Ken Slater, creative directors
Guto Araki, group creative director
Brett Craig, executive creative director
Pete Favat, chief creative officer
Union Editorial, editorial company
Vic Palumbo, integrated production director
Katie Klages/Walter Smith, project directors
Lindsey Allison/Armando Potter, planners
Paul Roy/Damon Vinyard, producers
Deutsch Los Angeles, ad agency
Carolyn Avelino/Chris Brandt/Alexandra Bunn/Tracee Larocca/Brian Niccol/Aron North/Ashley Prollamante/Marisa Thalberg/Taco Bell, clients

“Fancy Ray” :30, “Law Hawk” :30, “Mr. Appliance” :30
“During the Super Bowl, Taco Bell hijacked airtime across America. By partnering with real local businesses and iconic pitchmen, we were able to buy regional Super Bowl media exclusively reserved for local businesses. We surprised the nation with disguised Taco Bell ads proving that the Quesalupa was so big, even your town’s local big shot was talking about it. Oh, and for just pennies compared to a national Super Bowl spot.”


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