, writersStan Moy
, creative director/agency producerPaul Bruski
, In Your Ear, audio mixerRoss Okamura
, Audio Bytes, sound engineerMark Fenske
, producer4Front Branding
, ad agencyShane Kaneshiro
, POP Fishing & Marine, client
“Fishing is Waiting” :60
SFX: Ocean waves and seabirds
Anncr.: Fishing is waiting. Knowledge, luck, hard work—they play their part. But mostly, it’s waiting. You wait for a full moon. You wait for the sun to rise. You wait for the wind to die down. You wait for a line to twitch. Waiting for your buddy to show up with a cooler of beer? That’s fishing. Would you like to be a better fisherman?
Anncr.: OK, that was practice. Now you need some gear. POP Fishing & Marine. On Pier 38, next to Nico’s. We’ve got it.