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Mark Fenske/Stan Moy, writers
Stan Moy, creative director/agency producer
Paul Bruski, In Your Ear, audio mixer
Ross Okamura, Audio Bytes, sound engineer
Mark Fenske, producer
4Front Branding, ad agency
Shane Kaneshiro, POP Fishing & Marine, client

“Fishing is Waiting” :60
SFX: Ocean waves and seabirds
Anncr.: Fishing is waiting. Knowledge, luck, hard work—they play their part. But mostly, it’s waiting. You wait for a full moon. You wait for the sun to rise. You wait for the wind to die down. You wait for a line to twitch. Waiting for your buddy to show up with a cooler of beer? That’s fishing. Would you like to be a better fisherman?
(Nine-second pause)
Anncr.: OK, that was practice. Now you need some gear. POP Fishing & Marine. On Pier 38, next to Nico’s. We’ve got it.

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