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Rick Ardito/Jim Lemaitre/Andrew Niemira, writers
Eric Bertuccio, associate creative director
Paul Johnson/Keith Scott, group creative directors
Jim Hord/Jason Musante, executive creative directors
Toygar Bazarkaya, chief creative officer
Sound Lounge, sound production
Havas Worldwide New York, ad agency
Heineken USA, Dos Equis, client

“Adios Amigo” :60
SFX: Ominous music
Anncr.: His reputation does not precede him. It just tries to keep up. His life flashes before other people’s eyes. A coffee table book about his life doubles as a coffee table. When he says the name of the seventh planet from the Sun, no one giggles. Yetis have always had a hard time believing he exists. There are two types of people in the world. He is neither of them. His space station parties have received noise complaints from Earth. He is the most interesting man in the world.
Music: Most Interesting Man theme
Anncr.: Raise a Dos Equis and say “adios” to the man who made interesting more interesting.
SFX: (beer pour)
Legal Anncr.: Enjoy Dos Equis responsibly. Imported by Cervezas Mexicanas, New York, New York.
Most Interesting Man (through radio, from space): Stay thirsty, my friends.


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