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Steven Schroth, writer
Greg Gerstner/Banks Noel/Eduardo Petersen, creative directors
Tom Godici/Greg Ketchum, executive creative directors
Greg Hahn/David Lubars, chief creative officers
James Lee/Jai Shukla, editors
Julian King, director of photography
Nathan Caswell/Khyber Jones/Jeremiah Zagar, directors
stimmüng, sound designer/music composer
Tom Jucarone, Sound Lounge, sound engineer
Jason Goldman, production company producer
Rani Vaz, agency music producer
Jeremy Yaches, executive producer
Regina Iannuzzi, executive agency producer
Katie Schad, production manager
Fergus McCall, The Mill, colorist
Nomad Editing Company, editorial company
Public Record, production company
BBDO New York, ad agency
Mars Petcare, Pedigree, client
“Dark to Light” 3:15
“This digital spot tells the story of Liz Oleksa, a single mother struggling to raise her son while her eyesight deteriorates. When she finally goes blind, she thinks her life is over—until a guide dog changes everything. This film doesn’t just tell Liz’s story: It forces viewers to experience her world. It disorients them with a black screen and immersive sound design. It challenges them to feel how Liz feels without her sight."

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