Jessica Decter/
Tyler Gonerka, art directors
Samantha Mindich/
Emily Salas, writers
Adam Calvert/
D'Arcy O'Neill, creative directors
Adam Chasnow, executive creative director
Ralph Watson, chief creative officer
Owen Plotkin, editor
Chris Woods, director
Jamie Slade, integrated producer
Darrin Ball/
Mino Jarjoura, production company producers
Deb Drumm, executive integrated producer
The Now Corporation, editorial company
Hungry Man/
Plus Productions, production companies
JSM Music, music company
CP+B Boulder, ad agency
Kraft Heinz Company, Stove Top, client
“Off the Menu” :55
“When people hear ‘stuffing,’ they think Thanksgiving. But why should a dish so delicious be restricted to one day a year? The Stove Top enthusiast Artisanal Hipster rebels against his forefathers because he thinks eating stuffing just on Thanksgiving is a little too mainstream. The launch spot ‘Off the Menu’ features a couple who quickly discovers that, sometimes, the food you want isn’t necessarily the food you order.”