“For decades, Tic Tac has been the world’s favorite mint. But like other classic brands, the iconic mint was beginning to lose relevance. When we asked fans why they hadn’t bought Tic Tacs recently, the answer was simple: I just haven’t thought about them. So last year, Tic Tac launched a new brand campaign with the objective to stand out big—by going little. They kicked it off with the world’s first preloader ad, combining two things people really don’t like—the spinning loader wheel and the preroll ad—then adding something everyone likes: Tic Tac mints. The campaign reached forgetful millennials on YouTube, Hulu and Virool with a surprise designed to remind them of the joys of going little.”