Kelly Gothier/
David Mackereth, associate creative directors
Noel Haan, executive creative director
Nick Miller/
Mick Uzendoski, editors
Alex Horner, director of photography
Patrick Pierson, director
Dan Kramer, sound engineer
SisterBoss, sound production
Kat Rapheal Wolffe, line producer
Deb Lustig/
Beth Wilson, executive producers
Company 3/
Siggy Ferstl/
Derek Johnson, colorists
Drive Thru, editorial company/production company
BBDO Minneapolis, ad agency
Nikki Austinson/
Nicole Behne, Hormel Foods Corporation, Dinty Moore, clients
“Axe” :30, “Chainsaw” :30, “Bucksaw” :30
“Dinty Moore wears flannel and shares its name with a lumberjack. Men following the hottest new fashion trend are called lumbersexuals—men who wear beards, flannels and leather boots—so we challenged some lumbersexuals to show off actual lumberjack skills.”
