“Hike” 1:30, “Lake” :60, “Forest” 1:30, “Going Up” :45
“This year, we had a new preroll problem: a media buy without any skip buttons. So how do you keep viewers from hating a preroll ad they’re forced to watch to the end? Simple. You fast-forward through it, so they can get to their video faster. At the end of each :15 preroll, viewers could click to watch the full-length ad and see what they missed.”
