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Carolyn Davis/Ryan Wi, art directors
Adam Gothelf/Matthew Page, writers
Carolyn Davis/Matthew Page, associate creative directors
Molly Adler/Mike Sweeney, creative directors
Tim Bayne, executive creative director
Greg Hahn/David Lubars, chief creative officers
Patrick Cummings, director
Whitney Husnik, agency producer
Dan Sormani, executive producer
Kristin Tomborello, executive agency producer
MPC, production company
BBDO New York, ad agency
Lowe's, client

“Lowe’s how-to FlipSide videos turn Instagram on its head. On Instagram, the screen is locked; if you turn the phone upside down, the content turns with it. We used this to our advantage to create a split-screen demonstration. The upper half shows the effects of neglecting your home while the upside-down, lower half shows you how to care for it.”

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