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Adrianne Benzion/Erika Kohnen, art directors
Lauren Cooper, writer
Brian Gartside/Alex Miller/Juan Carlos Pagan/Lynne Yun, designers
Aliza Adam, design director
Frank Cartagena/Sam Shepherd, creative directors
Menno Kluin/Matt McKay, executive creative directors
Pete Favat/Kerry Keenan, chief creative officers
Scott Lindenbaum/Meghan McCormick, technology strategists
Winston Binch, technology director
Andrea Curtin, producer
Becky Reithmayr/Alisyn Trani, integrated producers
Joe Calabrese, integrated production director
Deutsch New York, ad agency
Krylon, client

“We combined unique insights with a pioneering use of social media to create the First Ever Pinterest Yard Sale. First, we positioned Krylon as the spray paint that can make worthless household items valuable again. Then we proved the concept at the world’s longest yard sale. We bought 127 items, spray-painted them and resold them for a massive profit on Pinterest, donating all the proceeds to charity.”

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