Vincent Bernard/
Luc Du Sault, art directors
Luc Du Sault, writer/creative director
Benoit Brühmüller, Brühmüller Photographe, photographer
Marc Rivest, illustrator
Alexandra Laverdière, project director
Isabelle Baillargeon/
Cristina Henriques, TOUCHE!, planners
Mireille Côté/
Catherine Darius/
Alexandra Laverdière, strategic planners
lg2, ad agency
Patrice Letendre, Société de l’assurance automobile du Québec, client