, writerLyda Naussan
, art directorAlejandro Bermudez
/Daniel Andres Mora
, creative directorsOscar Muñoz
, executive creative directorsHugo Corredor
, chief creative officersCarlos Calvo
, music composersAlejandro Hernandez
, directorDaniela Cortes
, producerJuliana Caiaffa
, executive agency producerDirektor Films
, production companySancho BBDO
, ad agencyMartin Nova
, Grupo Exito, client
(Radiometries: a jingle turned into a free audiometry test to save thousands of children’s hearing.)
Anncr.: This is the challenge song that will
help you discover if your children are having any hearing problems. Turn your radio volume to the lowest level you can still hear, and have your children follow the commands.
Song: This is the challenge song! Nobody stand still, stand still. Let’s start with the loudest challenge: everybody jumps when the siren sounds.
SFX: 500 Hz frequency sound
Anncr.: This is the challenge song! Nobody stand still, stand still. We continue with the hidden challenge: touch your ear by the sound of the siren.
SFX: 1000 Hz frequency sound
Anncr.: This is the challenge song! Nobody stand still, stand still. Now comes a cooler challenge: raise your hand when you hear the ghost.
SFX: 2000 Hz frequency sound
Anncr.: This is the challenge song! Nobody stand still, stand still. And for the hidden sound challenge: raise the other hand when you hear a beep.
SFX: 4000 Hz frequency sound
Anncr.: If any of your children did not react to any of the sounds, he or she might have a hearing problem. Take the child to the nearest doctor as soon as possible. This is a message from Exito Foundation, committed to early childhood development.