“Every time a mass shooting happens in the United States, the killer’s name, image and motive are plastered all over the media. This attention can fuel other copycat killers. So the Brady Campaign to Prevent Gun Violence, America’s leading organization dedicated to the reduction of gun deaths, reminded the world of something far more important: the victims. All by turning the killers’ fifteen minutes of fame to zero. We created a Google Chrome extension that removes the identities of mass killers from the Internet. It replaces their names with the message “name withheld out of respect for the victims” and swaps their images with those of the victims. The plug-in also directs users to a petition to stop media outlets from glorifying killers.”