“Every year, 1.2 million dogs in the United States are killed while waiting to be adopted. As a longtime partner of the American Society for the Prevention of Cruelty to Animals (ASPCA) and being the car company with the highest percentage of drivers who own dogs, Subaru decided to act. To encourage people to adopt dogs, we invited dog owners everywhere to create and share new ways to make their dog’s day. We used television, online films, PR and social media to spread the word and share the content. Millions of dog lovers participated, returning unconditional love back to their dogs. But most importantly, the ASPCA saw an immediate and dramatic rise in adoptions.”