Tyler Gonerka, art director
Emily Salas, writer
D'Arcy O'Neill, creative director
Adam Chasnow, executive creative director
Ralph Watson, chief creative officer
Jessica Dowling, assistant editor
Owen Plotkin, editor
The Now Corporation, editorial company
JSM Music, music company
Hank Perlman, director
Kelly Olech/
Evan Russack, project directors
Kaylin Goldstein, strategist
Joel Simon, music producer
Jamie Slade, integrated producer
Deb Drumm, executive agency producer
Caleb Dewart/
Mino Jarjoura, production company producers
Hungry Man, production company
CP+B Boulder, ad agency
Kraft Heinz Company, Kraft Mac & Cheese, client
“When Kraft announced plans to remove artificial flavors, preservatives and dyes from its iconic mac and cheese, fans worried the recipe change would mean a change in taste. So we sold it for three months without saying a word. During that time, people bought more than 50 million boxes of it, and none of them noticed a difference in taste. Then we announced that we had successfully pulled off the world’s largest blind taste test.”
