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Sudarshan Waghmare/Ilana Wolstein, art directors
Joy Chakravorty/Fanny Josefsson, writers
Frank Cartagena/Sam Shepherd, creative directors
Menno Kluin, executive creative director
Pete Favat, chief creative officer
Brian Gartside/Belen La Rivera, designers
Winston Binch, technology director
Brian French, retoucher
Aaron Schillinger, editor
Sarah Manna, print producer
Heather Black, art producer
Latisha Duarte, production designer
Deutsch New York, ad agency
Purdy, client

“Purdy makes the best paintbrushes in the world, and its XL series is the most versatile. We used an XL brush to paint on nine different surfaces, creating a diorama of a frozen New York City scene—complete with brick, metal, glass, trash can, newspaper stand, bicycle and even a fake pigeon—all measured to the size of a traditional billboard to create a simple, yet powerful product demonstration.”

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