Megan Kellie/
Sue Salvi, writers
Gustavo Dorietto/
Todd Durston/
Gabriel Schmitt, creative directors
Max Geraldo, executive creative director
Todd Tilford, chief creative officer
Kelley Varga, producer
John Bleeden, executive producer
Cinema Libertad LLC/
Lord + Thomas, production companies
Current PR, agency
FCB Chicago, ad agency
Kolcraft, client
“Stroller shopping can challenge parents for many reasons, but an often overlooked consideration is how the baby feels. Babies can’t verbalize their comfort levels and preferences, and average-sized adults can’t fit themselves into strollers to test them. So we created The Baby Stroller Test-Ride by Contours, an exact, adult-size replica of one of our best-selling baby strollers, and invited parents to try it in our test ride. For the first time ever, parents could experience what babies experience, proving just how comfortable Contours strollers are.”