Sheng Jin Ang/
Alex Tan, typographers
Sheng Jin Ang/
Andrew Ho/
Alex Tan, art directors
Daniel Kee, writer
Sheng Jin Ang/
Daniel Kee, creative directors
Erick Rosa, executive creative director
Jeremy Wong, photographer
Evan Lim, retoucher
Jacqueline Wong, art buyer
MullenLowe Singapore, ad agency
Unilever, Breeze, client
“To continue driving home Breeze’s efficacy in removing stains, we put out typography-based ads to reinforce the fact that no stain can hide from Breeze, no matter how hard it tries to blend into the fabric.” Typeface: Helvetica Rounded LT Std Bold Condensed.
