“This ad series for Nalgene, the world leader in reusable water bottles, appeared in the daily magazine distributed at the Outdoor Retailer trade show. Challenged to develop an ad series that represented Nalgene’s products in a bold, unique and earthy manner, the New York–based studio Minerva Design created a successful campaign that communicates key product features, hand-lettered to form the distinctive shapes of Nalgene bottles.”
