Chicago Cutlery Precision Cuts | Communication Arts

Cristina Vanko, typographer
Michele Underwood, art director
Mark Hohenschau, writer
Pam Mufson/Jeremy Smallwood, executive creative directors
Y&R Chicago, ad agency
Chicago Cutlery, client

“Y&R Chicago utilized hand lettering to create print ads that look like standard butcher diagrams, but used slightly smaller specimens to show just how precisely Chicago Cutlery’s knives can cut.”

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