“For International Concept Brand’s Spring/Summer 2016 campaign, Pivot Design juxtaposed ‘How to Be a Woman,’ an Emily Postesque guide, with edgy, bold fashion photography, creating a satirical statement about what it means to be a woman. When torn open, French-folded pages filled with antiquated ideas reveal the woman inside, one who rejects all those notions in favor of her own modern identity.” 40 pages, 6½ × 9¾, 4-color offset plus 1 PMS, perfect bound, French-folded pages with perforation along the fold, gold foil stamped cover. Typefaces: Caslon, Neue Helvetica.
