“Founded in 1946, the architecture, interior and urban space design company Brewster Murray wanted to reposition its brand and build perceptions of the business as a contemporary, proactive design-led studio. Frost*collective did so simply and efficiently. The Sydney-based firm created a new corporate identity: a single, multipurpose character that conveys the significant brand equity of the existing BM mark and smartly demonstrates the intelligent resourcefulness underpinning Brewster Murray’s work. Restraint, in the form of a three-color palette and just two weights of a single typeface, completes the contemporary brand, which builds on Brewster Murray’s heritage while maintaining its long-established authenticity.” Typeface: Neue Helvetica.