“When we were tasked with designing a beer concept for Basarene ØL, we found that the solution lay out in the open. We gave the product a name associated with people and social situations: TALAS, which means ‘we’ll talk soon.’ It’s a local saying from the heart of Norway, the city of Hamar. It is a well-known fact that beer can lead to conversation, but you don’t often see bottle packaging that can do the same.”
