“After an immersion in the Budweiser archives, the jones knowles ritchie team drew inspiration from the best parts of Budweiser’s 140-year design legacy. Our idea was simple: sweat the details. Every element of the brand’s design language—including the simplified ‘bowtie’ logo, optimized packaging and two bespoke typefaces—was recrafted, and the revitalized designs reflect a true commitment to craftsmanship. The iconic beer brand seems to have found its voice once again, using a bold and crafted design language. Through design, we can drive reappraisal and brand truth for this true American icon.”