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Ian Brignell, typographer
Augustus Cook, designer
Andy Baron/Daniel D'Arcy/Paul Sieka, design directors
Tosh Hall, executive creative director
Martin Wonnacott, photographer
Matthew Coluccio, retoucher
jones knowles ritchie, design firm
AB InBev, client

“After an immersion in the Budweiser archives, the jones knowles ritchie team drew inspiration from the best parts of Budweiser’s 140-year design legacy. Our idea was simple: sweat the details. Every element of the brand’s design language—including the simplified ‘bowtie’ logo, optimized packaging and two bespoke typefaces—was recrafted, and the revitalized designs reflect a true commitment to craftsmanship. The iconic beer brand seems to have found its voice once again, using a bold and crafted design language. Through design, we can drive reappraisal and brand truth for this true American icon.”

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