“The Flock range has been a popular mainstay of the Hugh Hamilton portfolio, identified by a series of playful stage names like the Rascal, the Ratbag and the Scallywag. When paired with Hamilton’s iconic black sheep, the names describe both its rebellious personality and the wines themselves. Despite this, the existing packaging for the Flock range was conservative, so we asked, ‘What would a black sheep do in this situation?’ Scrawl upon the labels himself. This playful ‘vandalism’ identifies the range’s wines by their stage names and injects the black sheep’s irreverent and rebellious personality into the packaging.” Printer: Multi-Color Australia.