“This typographic artwork connected the narrative of ‘luck’ to the history of a building when it was tenanted circa 1950 by Sheldon Leather Goods, a luxury women’s handbag company. To spread good luck, Sheldon Leather Goods would place a copper penny in the pocket of each handbag, a brand gesture that came to be affectionately known as the ‘lucky penny.’ Using an adaptation of Danish typographer and designer Henrik Kubel’s font India, the artwork was constructed using 20-millimeter plumbing pipe manufactured by Chunk Design. The industrial design company electronically cut each individual piece to exact specifications.”