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Alexa Viscius, designer
Renata Graw, art director
Normal, design firm
MAS Studio, client

“For the exhibition BOLD: Alternative Scenarios for Chicago, curated by MAS Studio as part of the first Chicago Architecture Biennial, Chicago design firm Normal explored the relationship between time and line. To project viewers into the future while they were still connected to the present, the design firm extended the horizontal lines of the exhibition graphics’ typography to interrupt the conventional flow, thus opening spaces in unexpected places. These blanks offered room for new ideas. Instead of confining the typography to the boundaries of the 2-D plane, Normal applied it to 3-D objects within the exhibition, inviting visitors to physically move to decipher the whole.” Typeface: Circular.

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