“Adding lettering to the pool floor was an essential part of setting the tone at the Surfjack Hotel & Swim Club. Many phrases were considered, but ‘Wish You Were Here’ embodied positivity and playfulness, making it a highly photographed, signature moment shared among hotel guests and their loved ones. The logistics of hand painting letters that would live under immense water pressure and direct sunlight were challenging, but seeing people embrace the design has made it worthwhile.”
