“GUND is the oldest manufacturer of soft toys in America and the first teddy bear manufacturer to truly capture the emotions and facial expressions of its plush toys in its product shots. The bold, blocky letterforms of this Gill Sans Ultra Bold–inspired wordmark form squares that evoke children’s building blocks. The inflated, chubby appearance and rounded corners of the letters remind us of GUND’s soft and huggable products. The bold letterforms remain visible and legible when placed behind the product silhouettes.”
